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The web page dramaclub.co.nz had the following in the web page, "After school drama classes for kids." We saw that the webpage stated " Musical Theatre is a genre of drama in which singing." It also said " After school drama classes are held every weekday from 3. Holiday Programmes are held every school holidays from 9. Drama starts back this week. I cant wait for drama to start back this week! Find out where to go. Classes are held at the Beauchamp Street Chapel and the Karori Bridge Club in Karori. Find out when classes are held." The header had drama club as the highest ranking optimized keyword. This keyword is followed by drama class, child care, and wellington which isn't as urgent as drama club. The other words dramaclub.co.nz used was speech. theatre is included but could not be understood by search engines.